Chen Si
As an important part of daily wear, pajamas and home clothes have become an important indicator for buyers’ attention.
New styles such as home clothing, technology -help sleep pajamas are gradually emerging.These new trends not only focus on comfort and practicality, but also incorporate fashion elements and become popular products.
Core demand for pajamas home service: comfort, functionality, fashionability
With the development of the “home economy”, pajamas home clothes are no longer the items used in the sleep scene. It has become a high -quality choice for high -quality wearing at home.Recently, the survey of JD.com showed that soft and fluffy comfort, special functions, and fashionability of antibacterial, anti -static, etc. are consumers’ core needs for it.
From the perspective of subdivided styles, the share of pajamas suits accounts for the highest share, but the separation of upper and lower packets and other pajamas shows a strong growth momentum.In addition, users’ purchase of pajamas home uniforms is more clear. Data show that when users search for pajamas home clothes, “night skirt summer women”, “real silk pajamas”, “pajamas couple clothing”, “pajamas ice silk” core search words increase year -on -year increases respectively.It reaches 119 times, 39 times, and 14 times.
The house is also “particular” at home, you can wear home clothes and wear styles
Judging from the two aspects of the new trend of pajamas and home service, consumer population preferences, we can wear home clothing, sleeping pajamas, cool pajamas, and functional home clothes in the spring and summer of 2024.
Among them, people’s diversified demand stimulates pajamas home clothes to show new functional trends and wear style.However, wearing home clothing has the characteristics of anti -authentic embarrassment, fashionable and convenient, and become the most trend category of pajamas and home service turnover; in the sleeping pajamas with technology fabrics and ingredientsIncreased preference for body pajamas products; in the category of cooling pajamas with a cool pajamas with hygroscopic sweating and fast heat dissipation characteristics, fabrics and other fabrics such as Modal, Ice Silk played an important role in user decisions.In addition, the popularity of home clothing with bacteriography and mite, anti -static, anti -static, and anti -adhesive capacity is obvious. Wearing methods and applicable scenes are important factor in this type of home service.
Home service can be worn outside, and naturally began to pursue the style of dressing.Among them, the leisure and minimalist light sports style and sweet and cute style cater to the needs of consumers’ pursuit of comfort and practicality, while the sexy pure desire style shows the sexy charm and fresh style of the wearer, becoming the mainstream style; in addition, simple luxuryThe Chinese retro style of the light and luxurious style and the ancient charm of the national style has also become the main home service style of “selected”.
After the celebrity same hot sales, men love fashion more fashion
Which group of people have higher requirements for pajamas and home clothing?
The survey shows that consumers of pajamas of the post -80s and above home service are divided into two major groups of loyal conservatives and Duojin Gujia type, which have high attention to product quality and after -sales service.Women are a type of population with higher quality requirements in pajamas. They are more concerned about the richness of pajamas and home service categories. Users of 90s and secondary purchasing power to form a rational migrant group of pajamas home service. They are high -quality prices for high -quality pricesIt is more popular than a brand.
It is worth mentioning that among the exquisite new youth purchases of pajamas home clothes, after 00, the main group is the main group. Among them, men’s purchase accounts for 63%. They are more interested in the same star and IP.
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